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Essentials of public health communication
- Title
- Essentials of public health communication / Claudia F. Parvanta, lead author and editor-in-chief [and others].
- Format
- Book
- Published
- Sudbury, Mass. : Jones & Bartlett Learning, 2011.
- Description
- xxxi, 409 pages : illustrations ; 28 cm.
- Other contributors
- Parvanta, Claudia F.
- Uniform series
- Essential public health.
- Notes
- Includes bibliographical references and index.
- Contents
-
- Introduction to public health communication & informatics / Claudia Parvanta
- A public health communication planning framework / Claudia Parvanta
- Informatics and public health / David E. Nelson
- Understanding and reporting the science / David E. Nelson
- What to communicate? Understanding population health / Patrick L. Remington, Bridget C. Booske, and David Kindig
- Communicating for policy and advocacy / Ross C. Brownson, Ellen Jones, Claudia Parvanta
- Speaking to the public : health literacy & numeracy / David E. Nelson and Claudia Parvanta
- Persuasive health communications : the role of theory / Sarah Parvanta and Claudia Parvanta
- Formative research for strategy development / Claudia Parvanta
- The strategic health communication plan / Claudia Parvanta
- It's a multi-media world / Sarah Parvanta and Claudia Parvanta
- Developing and testing a media strategy / Claudia Parvanta
- Developing the implementation plan / Claudia Parvanta
- Evaluating a health communication program / May Grabbe Kennedy
- Patient-provider communication / Richard N. Harner
- Risk and emergency risk communication : a primer / David W. Cragin and Claudia Parvanta.
- Summary
- Featuring a full chapter on informatics, Essentials of Public Health Communication is devoted to the competencies in public health communication and informatics recommended by the Association of Schools of Public Health. This text introduces concepts and examples that will prepare students to enter a local health department, community organization, or government agency, and contribute to health communication research, patient counseling, materials design, program management, and media relations. The field of communications is increasingly recognized as a powerful tool in addressing the world's most imperative public health challenges. Effective communication in health campaigns fosters public debate and policy change, in addition to informing and empowering individuals and persuading them to adopt healthier lifestyles. Essentials of Public Health Communication presumes no prior knowledge of the health communication or informatics fields, making it accessible to students from a broad range of disciplines. Concepts are presented in clear, jargon-free language, with terms defined throughout --Book Jacket.
- Subject headings
- Communication in medicine. Public health. Health education. Medical informatics.
- Medical subjects
- Health Education--methods. Communication. Communications Media. Public Health Informatics--methods. Health Promotion.
- Subject headings
- Health education Methods. Public health informatics Methods. Health promotion. Communications media.
- ISBN
- 9780763771157 (pbk.) 0763771155 (pbk.)