Tools
Public-sector marketing : a guide for practitioners
- Author
- Coffman, Larry L.
- Title
- Public-sector marketing : a guide for practitioners / Larry L. Coffman.
- Format
- Book
- Published
- New York : Wiley, c1986.
- Description
- xxi, 191 p. : ill. ; 24 cm.
- Uniform series
- Wiley series on business strategy.
- Notes
- Includes index. Bibliography: p. 182-184.
- Subject headings
- Government marketing.
- ISBN
- 0471011614 :