Tools
The influential fundraiser : using the psychology of persuasion to achieve outstanding results
- Author
- Ross, Bernard, 1953-
- Title
- The influential fundraiser : using the psychology of persuasion to achieve outstanding results / Bernard Ross & Clare Segal.
- Format
- Book
- Edition
- 1st ed.
- Published
- San Francisco, CA : Jossey-Bass, c2009.
- Description
- xxiii, 295 p. : ill. ; 24 cm.
- Other contributors
- Segal, Clare, 1957-
- Notes
- Includes bibliographical references (p. 285-287) and index.
- Subject headings
- Fund raising.
- ISBN
- 9780787994044 (cloth) 0787994049 (cloth)